Marketing strategy development Unilever Group

Question: Discuss about the Marketing Strategy Development Unilever Group. Answer: Introduction The present report will discuss about the management of the marketing for Unilever Group which is one of the most popular company. There is a huge difference in the marketing and management of a company but still they are deeply interrelated to each other. The marketing of a product refers to advertisement and promotion of the products and services to make it familiar to the existing and potential customers. While the management of company refers to a systematic arrangement of all the activities so that the company can minimize its input and maximizes its output. The management of marketing refers to a situation where a company decides to manage the marketing plans and strategies of a company. In this report, in-depth discussions will take place on Unilever Group and its marketing management. As the business environment is changing, there is a need to update the marketing management of company like Unilever group which is an international brand for consumer goods. It is a leading company that has a huge number of customers all over the world. Due to this, the level of competition is also increased and the company is facing problems and issues in achieving competitive advantage against the competitors. The motive of this company is to sustain in the existing and also in the new markets of different countries. To achieve this target, the company has to adopt new strategies and policies to attract new customers. The focus of Unilever Group is to achieve big targets and make unique identity. An overview of the company Unilever Group Unilever Group is one of the leading companies of consumer goods. This company is a British-Dutch company which is headquartered in London, Rotterdam, and Netherlands, United Kingdom. This company is dealing with a huge variety of consumer goods products like beverages, food items, milk products, cleaning, cosmetics, personal care products, etc. in the year 2012; it was found that this company is the worlds third largest company for the consumers good. At that time, the firms of the consumer goods that are also the biggest competitors of Unilever Group are Procter Gambles and nestle. At present also, Unilever Group is the third largest but the company is trying hard to reach to first position. However, Unilever Group is one of the largest companies who is manufacturing and producing foods and beverages items. It is also an oldest company for the consumer goods. Unilever Group deals in more than 190 countries and it has more than 40 brands that are working under this brand. The major focus of Unilever Group is on its main brands like Ice-creams, dove, Surf, Lux, Omo, Magnum, Flora, Sunsilk, Heart brand etc. These are the top selling brands of Unilever Group (Gummesson, 2002). Industry of the company As discussed above, the industry of the present company is consumer good company that deals with the goods and services. The company that deals with the consumer goods produces such products that accomplish the daily needs of the customers. to have a better life style, consumers need consumer goods like daily soaps, surf, shampoos, eatables, etc. these are the most selling products present in the consumer markets. This company also belongs to the same group and manufactures beverages, foods products, packed items, clothing, and many more items that have a direct use to the customers to have a good and easy life style. Slogan used by the company to communicate the utilization to the customers The slogan of Unilever Group is very attractive and nice it attracts a huge number of customers that is Feel good, look good, and get more out of life". This is a slogan that represent Unilever group as one of the favorite brand of many customers. Orientation of the market The focus of Unilever Group is to expand the markets of the company and increase the operations. The company also wants to reduce the impact of the company on the environment. In order to achieve this, Unilever Group has to increase the environmental and ethical awareness in the internal and external management of the organization. The focus of the company is to bring development through the motivation of the employees and also the other people related to Unilever Group (Kasi, 2011). Motivation is a key factor that helps every organization to increase the performance of the employees. Unilever Group idea of doing business is to analyze the operations first and then apply strategies on the same. They analyze the market by using different approaches like SWOT analysis, PESTLE analysis, etc. In this way, they identify the internal and external environment of the company. A big difference can be made in the company through taking actions on a daily basis. In this way, the process of market orientation takes place in Unilever Group (Srinivasan, Vanhuele, Pauwels, 2010). Products The aim of the company is to accomplish the daily needs of every customers present in the market. This is the reason due to which company is trying to expand their business organization and presently it is operating in more than 190 countries and serving their customers. the product range for Unilever Group is very vast as it not only providing consumer goods but also goods that have become a part of peoples life like cosmetics, cleaning items, food items, household products, baby products, clothing, and many other goods (Elliot, and Larry, 2011). 5 Cs 1.Company SWOT analysis POSITIVE NEGATIVE INTERNAL STRENGTHS Largest brand and leading organization Worldwide body leading the consumer goods market share prove is too high reformation plan is very unbeaten like one Unilever effective research and development department Development and growth of product and services successful ad and make use of real life and real people WEAKNESSES the company do not have any patent for the new and innovative technology used by the company huge expenditure on the promotion and commercial ad EXTERNAL OPPORTUNITIES Unilever Group has an opportunity to expand in new and untouched markets A vast impact on the customers perception Increase in the demand of products They can also deal in economies that are booming. THREATS Competition slowdown in the market of urban nations The influence of government and authority is growing There is boost in the position of brand 2.Customers There is a wide group of customers that spread almost in every country as this companies as captured the consumer goods market in a very effective way. Unilever Group tries to cater all age group of people by manufacturing products that can be used by everyone. The range for the products begins with baby products and ends with old age people. The largest market for Unilever Group is Asian market in which the company is selling products like dressings, ice creams, deodorants, cosmetics, health care, etc. (Vargo, Lusch, 2004). 3.Collaborators Collaborators refers to the people who are related to the Unilever Group like their partners, customers, suppliers etc. these people are either directly or indirectly related to the operations of the company. 4.Competitors It is observed that there are large competitors present in the consumer gods market of the company like Unilever Group. The competitors that directly influence the position of Unilever Group are P G, Nestle, LOreal, Kraft foods, Revlon, Nokia, Palmolive, Colgate, gamble co., etc. the position of Unilever Group is the consumers market is third due to P G and Nestle. In order to be at a first and leading position in the consumer goods, the Unilever group has to change its policies and strategies of marketing. They should make timely changes and bring innovation. The industry of consumer goods is full of small companies of consumer goods. So, the threat of competition not only raise form the international organizations but also from the small companies and unmanaged companies. They provide goods at cheaper rates. 5.Context- 6.PEST analysis Political factors- It is very relevant for a company to have stability in the government and political factors. Many times, Unilever Group has to face issues from the European Union. Unilever Group also has an opportunity in the other countries as there is a growth and development in the free trade relationships (Fikri, 2010). Economical factors- As the economies are developing; the development is providing opportunities to the companies like Unilever Group. The growth of the economies helps in facilitating growth of this company. The company should identify the economies that are stable and highly growing (Parasuraman, Grewal, 2000). Social factors Unilever Group is an organization in which the growth and development takes place with sustainability. They care for the society and also very health concisions for their customers. In this way, they try to attract the customers by providing them opportunity to use the products of such company. Unilever Group always tries to improve the quality of the products to serve a mass of the people. Social factors that impact the sale of the company are Increase in the health consciousness Increase in the environmental awareness Technological factor There is a tremendous growth in the technology of the production of goods. This is the biggest challenges for Unilever Group as the competitors are already adopting new techniques of production. The growths in automation, Research and development investments, etc. are the challenges faced by Unilever Group. Market intelligence and Market research It is very important for companies to conduct a market research and identify the marketing intelligence for the company. The aim of doing so is to generate data and information regarding the competition present in the industry of consumer goods, collaborators role, change in the context of business, threat, opportunities, etc. hence, the companies like Unilever Group conduct timely research on the market (Okada, 2005). It can be achieved through research and development department of Unilever Group where they apply approaches of marketing research. Then the data is collected for the same. They also collect feedbacks from the customers and internal department. It helps the company to cope up with the challenge ad issues that come in the way of growth and development (Wilkie, Moore, 2003). 1.Customers want- To analyze the wants of the customers, it is very important to conduct a market survey. It is one of the efficient an effective way to understand the needs and wants of the customers. Unilever group can also take feedback from the customers directly or indirectly through forms, phone calls, emails, etc. in this way, Unilever group can identify the wants of customers. 2.Competitors who pose threat- There are few competitors who poses threat for Unilever group that are P G, Nestle, etc. They are the major players in the consumer market as Unilever group. 3.Changing context of business- The context of business is changing as per the changing economies and business conditions. The world has now become global village and the companies who are international in nature have to tackle all the issues and challenges present in all those countries where they are doing business. 4.Role of collaborators- The collaborators of Unilever group plays an important role as they help the company to optimize the operations. They act as administrators, owners of the project takes place in Unilever group, editor and viewers. These are the major roles played by the collaborators of not only the Unilever group but also in every company. Potential market segment The potential of the company depends on the target market chosen by the same as they are interrelated to each other. It is very particular in nature and depends totally on the needs and demand of the customers of that particular target market. The target and brand position of this company is basically the customers who are very health conscious as the company focus on the health of the customers. The products of this company are also related to health and beauty of the customers. The most famous brand for Unilever Group is dove which is a beauty care product (Elliot, and Larry, 2011). A value proposition for the target market The process for the development of strategies and market penetration help Unilever Group to value the position for the positioned and target market customers of the company. In order to achieve competitive advantage, Unilever Group tries to differentiate their marketing strategies and policies. This process is known as diversification strategy which is very focused in determining of dynamic products and services in the organization (Gummesson, 2002). Position statement for the target market In order to maintain all the data and information related to the position and status of the company and its marketing condition, Unilever Group makes position statement. It is very helpful in recording the data (Sorescu, Spanjol, 2008). 4 Ps Product- This Company is providing a higher range of products to its customers as it is one of the major companies that is dealing with consumer goods (Webster, 2005). Refreshments Food items Home and health care products Personal care Cosmetics and beauty care Place- The distribution and supply chain of Unilever Group is very effective and dealing in many developed and developing countries. The target and brand position of this company is basically the customers who are very health conscious as the company focus on the health of the customers. The products of this company are also related to health and beauty of the customers. The most famous brand for Unilever Group is dove which is a beauty care product. The ways of distribution is through- Retailers Kiosks Stores Subsidiary companies Promotion- Promotion and marketing of product splays an important role in the selling of goods and services. Unilever Group spends a huge amount on the marketing and advertising of their products (Lovelock, Gummesson, 2004). Television advertisement Many types of sale and promotional techniques Growth and development with the public and public relation Personal selling of goods and products Direct marketing and selling of products Door to door selling Pricing strategies- the company is adopting the most effective method of pricing in their company. Premium Pricing strategies Market Pricing strategies Product bundle Pricing strategies Conclusion The conclusion for the preset report is that Unilever Group is one of leading brand that has an established management for its marketing. The b rand is enjoying a reputed and well established place in the consumer goods and markets. Unilever Group share has a very high position in the share markets of consumer goods. It is also observed that this company is competing with the major competitors like P G, LOreal, and Nestle. In this report, there are various research has conducted on the Unilever Group like its customers, competition, position in the market, market segmentation, value of the brand, marketing mix of the company, etc. that has provide an in-depth information about the company. Unilever Group is still a leading brand in the personal care and food products which is one of the biggest achievements for the organization. To achieve more in the consumer goods markets, the company must focus on the advertisement and marketing strategies that should includes some updated and innovative ways of promotion. It is noticed that Unilever Group is spending a huge amount of its investment on dove and Sunsilk which is already established and well known brands. Instead on investing in such brands, they have to invest in new products to uplift them and to make customers aware about the same. It is also recommended to Unilever Group that they can expand their market segmentation for the male customers and launch new products for men as they can become potential customers for Unilever Group. References Elliot, R., and Larry, P., (2011), Strategic Brand Management, Oxford University press, Oxford. Gummesson, E. (2002). Practical value of adequate marketing management theory. European journal of marketing, 36(3), 325-349. Gummesson, E. (2006). Qualitative research in management: addressing complexity, context and persona. Management Decision, 44(2), 167-179. Han, Y. J., Nunes, J. C., Drze, X. (2010). Signaling status with luxury goods: The role of brand prominence. Journal of Marketing, 74(4), 15-30. Kasi, (2011), Marketing Plan of dove, Marketing Mix, https://marketingmixx.com/marketing-plan-2/181-marketing-plan-of-dove.html Kasi, (2011), Unilever Marketing Plan, Marketing Mix, https://marketingmixx.com/marketing-plan-2/201-unilever-marketing-plan.html Lovelock, C., Gummesson, E. (2004). Whither services marketing? In search of a new paradigm and fresh perspectives. Journal of service research, 7(1), 20-41. Fikri, (2010), Unilevers Strategies for Competing in ForeignMarkets, Mohammed Fikri's Blog, https://mohammedfikri.wordpress.com/2010/02/20/unilever%E2%80%99s-strategies-for-competing-in-foreign-markets/ Okada, E. M. (2005). Justification effects on consumer choice of hedonic and utilitarian goods. Journal of marketing research, 42(1), 43-53. Parasuraman, A., Grewal, D. (2000). The impact of technology on the quality-value-loyalty chain: a research agenda. Journal of the academy of marketing science, 28(1), 168-174. Smithson, N., (2016). Unilevers PESTLE analysis recommendations, [Online], accessed on: 12 January 2017, Available at: https://panmore.com/unilever-pestel-pestle-analysis-recommendations Sorescu, A. B., Spanjol, J. (2008). Innovation's effect on firm value and risk: Insights from consumer packaged goods. Journal of Marketing, 72(2), 114-132. Srinivasan, S., Vanhuele, M., Pauwels, K. (2010). Mind-set metrics in market response models: An integrative approach. Journal of Marketing Research, 47(4), 672-684. Steenkamp, J. B. E., Van Heerde, H. J., Geyskens, I. (2010). What makes consumers willing to pay a price premium for national brands over private labels?. Journal of Marketing Research, 47(6), 1011-1024. Vargo, S. L., Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 68(1), 1-17. Webster Jr, F. E. (2005). A perspective on the evolution of marketing management. Journal of Public Policy Marketing, 24(1), 121-126. Wilkie, W. L., Moore, E. S. (2003). Scholarly research in marketing: Exploring the 4 eras of thought development. Journal of Public Pol

To what extent do the sources present the kings as Essays

To what extent do the sources present the kings as the most important individuals in Sparta? The Spartan Constitution has been admired by many throughout the years due to its balance blend of monarchy, oligarchy and democracy .Nonetheless, the unusual phenomenon of diarchy in the Lacedaemonian Constitution gave a rise to a crucial question: How important were the kings in Sparta? The Exceptional king Leonidas have earned all this admiration due to his excellent leadership of the state? Or just because he sacrificed himself at the battlefield, which was considered by the Spartans a great honor? Comparison with other influential bodies of the constitution such as the Ephors, the Gerousia and the Assembly will provide a clear indication of the importance and influence of the Spartan kings. According to our sources the kings would command the foreign policies of the state and they would also satisfy religious needs and perform judicial roles when required. Nonetheless, most of the sources are tainted by the Spartan Mirage. This supposed eunomia of the great Spartan state has made many of our sources unreliable to a certain degree such as Plutarch and Xenophon as they are pro-Spartan biased. Moreover, we have very few sources from Spartan origin as the Spartans did not kept written records except from oracles. The duties of the kings were mainly judicial, military and religious .It was in the military sphere that the powers of the kings were most unrestricted. According to Herodotus they had "the power of declaring war on whom they pleased" .He is reliable as a source as he is untainted by the Spartan Mirage. When on campaign, the kings have the power upon life and death even for Spartan Citizens. Everything depends on their performance."Everyone who wants to to get some business done begins with the king" who acted both "as a priest in the divine sphere and as a general in the human one", as stated by Xenophon who is very reliable due to the fact that he had lived in Sparta after he has been ostracized from Athens and he was also a contemporary. During wars they had "a bodyguard of 100 picked men". This illustrates that they were considered Supreme Commanders of the army."No one goes in front of him" as stated by Xenophon who is a contemporary, except if an enemy appears and he is then pr otected by his troops. On campaign the kings go first and return last which showed the importance of the presence of the king in a militaristic state like Sparta. However, the importance of the presence of the Ephors during warfare is highlighted as Aristotle states that "they used to send their personal enemies to accompany them". According to Aristotle the kings needed the Ephors at times of war to monitor their actions so that they would not overpass their powers. Although, the king has all the power concentrated in his hands during warfare his decisions should be supported also by the Ephors and the Gerousia. Aristotle states that the powers of the Ephors were considered "excessive and dictatorial". On the other hand, during times of piece more power was concentrated in the hands of the Gerousia rather than the kings as the Gerondes did not have controls by the Ephors like the kings .The Gerousia also played an important role within the Spartan Constitution and includes 30 members of which 28 were elders and the other two were the kings .If the king used his position wisely within the Gerousia which was considered to include "the best and wisest of the good and wise" ,he could be very influential when it comes to political issues. Judicial matters concerning heiresses, adaptations and road building were responsibilities of the kings. In addition, during a meeting "everyone rises from their place for a king "as stated by Xenophon, showing the great respect and obedience to the presence of the king. The kings themselves were considered to be descendants of Heracles and their divinity is confirmed by Herodotus as he states that they belonged to "two priesthoods" .The kings had to perform all the public sacrifice's on behalf of the city and every seventh and first day of the month they had "to offer in sacrifice

Essays Explaining Bad Grades and Remediation

Essays Explaining Bad Grades and RemediationSample essays for taking bad grades and remediation are available in many sites. Students who have taken bad grades usually look for sample essays on bad grades and writing a good one to add some spice to their education. Essays explaining bad grades or remediation can be written with difficulty and to explain each assignment with ease. These essays will provide some ideas about taking remediation and the needs of students who did not succeed in school.The writing of essays is a fun activity which helps in improving the morale of students. The test is not that difficult but writing well and performing well is a challenge. These samples should be used in conjunction with other essay writing that is the backbone of all assignments. The students can use these essays to construct better essays.The essays written by these samples should not be copied or directly translated into an essay. Students who do so can easily become frustrated and turn i n essays that are more biased towards the instructor and subject. Students with bad grades or remediation must be taught to be more objective when writing essays. It is a way of challenging them to improve their writing skills.The sample essays are usually filled with the rationale for why the student was given the assignment and that the major sections were. There are sample essays for subjects like biology, physics, economics, English, etc. These samples will help the students understand the difficult assignments they have been given and why they were given that particular assignment. The essays will also act as guidelines for the students who have been given harder assignments as well.The essays available for writing on these sample essays can be written by the students. These are samples that have helped many students and some instructors. In some cases, students may need to write for long hours before coming up with an essay. This is a reason why the samples are being provided by the teacher.The quality of an essay depends on how the teacher has put in the essay. The essay should be grammatically correct and should present a good argument in a sentence. Students will not get the true idea about the essay, if it is not written well. While going through the samples, students should be able to identify the idea presented and then write the essay according to that idea.The essay should be short, yet simple sentences. The essays should be informative and should provide reasons why the professor gave a certain student a certain assignment. The students should also follow the order of the different sections to complete the essay. The essay should answer the question why the professor gave that student the assignment.Essays explaining bad grades and remediation will help the students in forming good habits in the class. The good quality essays help in preparing students for difficult assignments. Some assignments are difficult because the concepts and principles are new to students. Through essays, they can learn to put into words what they have read.

Personal Essay on Eating Disorders †Health

Personal Essay on Eating Disorders – Health Free Online Research Papers Personal Essay on Eating Disorders Health I have very strong feelings about many of the topics we discuss in class. One topic I can personally relate to is eating disorders. So many people want to be super model skinny and not work out to achieve it. Eating disorders are so common, because it is easier to skip a couple of meals than it is to go to the gym for an hour every day. The media plays a large role in the way women want to look. Characters and models in advertisements, movies, and T.V. shows are always very fit or very skinny. Super models are especially skinny, and all have the same body type. All models are around six foot tall and very flat chested. Every woman compares herself to these women, and wants to look just like them. Most models and actresses have very serious eating problems. I never realized how much an eating disorder could control your life, until I had one. I never worried about weight until I started hanging out with a lot of girls. Girls have big impressions on other girls. When I made the cheerleading squad was when everything started. Just like sports players were in competition for the best player, our squad was in competition for who could be the skinniest and prettiest. If you were the skinniest and prettiest you were more likely to be popular. A lot of girls, including myself, on the squad were either anorexic or bulimic. Both disorders are equally bad but very different. I started to become anorexic at the very beginning of the season. Our coach was very supportive of all of her cheerleaders, and worked our butts off to try and get us in the best shape we could be in. For me, exercise was not enough. I started to get into drugs to lose weight. I started on the diet pills, which cut my appetite in half. The diet pills and the exercise combined were still not working fast enough for me, so I began to experiment with cocaine. I knew what I was doing was wrong, but I didn’t care, because I was losing weight faster than I had ever before. At the beginning of the season I weighed 130 pounds and within two months I was down to 100 pounds. At this point from the drugs I had lost any appetite I had and I was only eating two crackers a day. A twenty-ounce bottle of water would fill my stomach and sometimes push my belly out. I was so dissatisfied with myself when I would look in the mirror. My thighs were always too big or my tummy wasn’t flat en ough. I was never going to achieve Cindy Crawford’s body and still never will. I was the perfect stereotype, for an anorexic woman. I was very driven in every thing I did. I felt I needed to have control over everything and everyone around me. I felt I was slipping and letting the drugs control me, and my eating was something I could control. My self-esteem got very low and I started to become depressed. I got so bad I was to the point to where my period would start to skip a couple of months and then come back every once in a while. My boyfriend was the first to confront me about my problem. I didn’t want anyone’s help, because I felt I didn’t have a problem. One day at work I passed out in the middle of taking someone’s order and an ambulance rushed me to the hospital. The doctors could tell my body was so undernourished that they told my parents I was twenty pounds under weight and I needed to see a specialist or be checked in to a clinic. I freaked my self out when I woke up in a hospital bed and eventually with the help of my friends and family I began to gradually start eating and getting nutrients in my body. I quit cheerleading because of all the pressure to stay thin. Bulimia is another eating disorder that is very serious in our society. People who have problems with bulimia have different characteristics than people dealing with anorexia. People who are very outgoing and promiscuous are more likely to be bulimic. Bulimia is when a person has frequent episodes of binge eating and pukes after meals. Bulimia is very dangerous because it destroys your stomach lining, gives you very bad breath, and could give you ulcers in your esophagus. This disorder is a little harder to detect because the person can usually maintain a normal, steady body weight. Women who are bulimic often take laxatives to lose a couple of pounds quick. Weight and appearance isn’t only a problem in the female gender. Eating disorders seem to be getting more common in men as time goes on. The media shows men in a whole different light. The exact opposite is expected from men than what is expected from women. Men are supposed to look strong and muscular, the bigger the better. I don’t personally like a very muscular man; I would rather have someone I could cuddle with, not someone who feels like a rock. In Conclusion, Eating disorders are becoming more common everyday. In my opinion I think that beautiful is not one shape or size it is the way you present yourself. Women and men in the old days weren’t all skinny, take Marylyn Monroe for example, she was a size 7/8 and one of the most beautiful and most admired women in the world. This subject can be very depressing to talk about, but is something a lot of people deal with every day. Research Papers on Personal Essay on Eating Disorders - HealthTrailblazing by Eric AndersonHip-Hop is ArtBook Review on The Autobiography of Malcolm XAnalysis Of A Cosmetics AdvertisementPersonal Experience with Teen PregnancyMarketing of Lifeboy Soap A Unilever ProductThe Hockey GameEffects of Television Violence on Children19 Century Society: A Deeply Divided EraMind Travel

Arab Nationalism in the Modern Context

Arab Nationalism in the Modern Context ‘Arab Nationalism’ was an important part of anti-colonial struggle. A generation on it has little meaning today. Discuss. This essay will examine to what extent Arab nationalism as an ideology was of significance to the anti-colonial struggle and the influence of Arab nationalism in present times. A prominent question of interest in this study will be: was western domination eliminated due to the might of Arab nationalism? Certainly there has been a debate surrounding the significance of Arab nationalism today, this essay will highlight central issues surrounding the debate such as whether Arab nationalism has terminally declined or has just become a lessened force. A further question of concern will be: If Arab nationalism has gone into political remission could it be revived or gain appeal in present times? Furthermore this study will analyse when Arab nationalism was at its strongest and when the greatest expression of Arab nationalism were evident. Arab nationalism is considered to be a nationalist ideology which objective is to achieve a unified Arab nation encompassing the entire territory which is categorised as â€Å"the Arab World† from the Atlantic Ocean to the Persian Gulf (Karsh Arab nationalism and the set of beliefs surrounding the ideology were believed to have the capability to dissolve such matters in order to redeem and revert back to an indigenous culture and heritage. Most of the Arab world experienced colonial suppression and were ruled by western powers such as Britain and France. Was Arab nationalism vital in the struggle against colonialism? It is deemed that â€Å"†¦through the imperial world during the decolonizing period, protest, resistance, and independence movements were fuelled by one or another nationalism† (Said, 1993). The end of the Second World War caused vast political, social and economic transformations to the world order subsequently certain colonised nations gained their independence. In spite of this, the end of explicit or direct colonialism obviously did not equate to the termination of colonial dominance. European powers sought to retain their power across the Middle East and North Africa and colonialism still dominated large parts of the region. European imperialist presence was still evident as certain monarchies were under their rule and were still well disposed to them. For example, Egypt had been granted independence by the British in 1933 however Britain still played a direct role in Egyptian affairs and exercised a huge influence over the nation. It would be in this context that Arab nationalism would serve to provide a compelling set of beliefs and gain ground as a robust force in opposition to foreign occupation. Rafik Asha deemed that â€Å"(Arab) nationalism constitutes the vital soul-force of our people, the bloodstream of Arab life and political vitality, the spirit which guides a resurgent people towards freedom from domination, servitude and pat ronage† (Pfaff, 1970). The Arab nationalist movement was immensely advanced by Gamal Abdel Nasser whom attained power in Egypt and became the nation’s president. In 1956, Nasser nationalised the Suez Canal which had still been occupied by the British. Furthermore, he fought against British, French and Israeli hostility and attacks towards Egypt later on that year. Both these forms of action exhibited a defiant attitude towards the Western powers and inevitably forced them into submission. During this epoch, Arab nationalism gained immense support and popularity throughout the Middle East and North Africa due to Nasser’s leadership furthermore many people in other Arab nations believed that they shared a common struggle against colonial powers.

Double Feed Induction Machine (DFIM) model in d-q coordinates system Research Paper

Double Feed Induction Machine (DFIM) model in d-q coordinates system. Induction Motomr example of application in practice (variable speed drives) - Research Paper Example The stator is fed by a fixed voltage sources while the rotor is fed by a variable source. Both the stator and the rotor are connected to a three phase power frequency. Mathematically it is convenient to express the three phase voltage concept of DFIM in a dq coordinate system. A (d, q) coordinate system refers to direct and quadrature axes along which current is aligned. A good example that shows the application of an induction machine is the Growian wind turbine that has DFIM as part of its energy regulating system (Anahua et al, 8). A Growian wind turbine which was first used in Germany the year 1977 could be among the first induction models in a (d, q) coordinate system. It came about as a result of three German utilities forming the Growian Company whose function was to design and test a huge wind energy alteration system. It had a variable speed drive with a teetered rotor that had full-span pitch and variable speed force train made of power electronics. The engineers came up with a trade-off between a generator whose frequency converter is in the stator circuit and a doubly fed induction machine whose frequency converter is situated in rotor circuit (Anahua et al, 56). It is characterized by the magnitude of aspect such as amount of voltage, speed, and flux. It is based on the assumptions the stator and rotor voltage acts as the input regulators depending on the flux density distribution, as well as, the electromagnetic condition. Additionally, the rotor current and stator flux also work as the variables. The converters control the rotor voltage to acquire the desired floe of current and the reactive power. The power reaction and resistance is viable in managing the magnetic saturation a transformation is clearly indicated by a mathematical equation. Disconnecting the machine from the grid, lead to a reduction of stator current to zero. This breaks the circuit which is an indication that DFIM model

Consommation (in French) Essay Example | Topics and Well Written Essays - 750 words

Consommation (in French) - Essay Example Mais cette expà ©rience moderne est trà ¨s diffà ©rente de celle du passà ©, quand faire les achats à ©tait un processus plus long, qui demandait plus d’à ©nergie. Aujourd’hui, je suis sà »r que les produits procurà ©s dans le supermarchà © sont de bonne qualità ©, puisqu’ils sont bien rà ©glementà ©s et bien gà ©rà ©. Le stock contient une gamme varià ©e de produits, mà ªme des apparats à ©lectriques, qui sont moins cher que les autres produits dans les petits magasins. Je pense qu’il vaut mieux acheter des produits qui sont situà ©s sous le mà ªme toit ou je suis plus attentif à   ce que j’achà ¨te. Faire des courses est, donc, une expà ©rience rafraà ®chissante et facile. Mais quand j’à ©tais enfant, jhabitais dans une petite ville en Irlande dans les annà ©es quatre vingt, ou il ny avait pas de grandes chaà ®nes de supermarchà ©s. Ma famille et moi faisaient les achats le samedi matin dans un marchà © ou nous achetions nos fruits et nos là ©gumes; il prenait au moins quatre heures pour finir les courses. On trouvait du pain à   la boulangerie et de la viande à   la boucherie, ou les produits à ©taient toujours frais et personne n’à ©tait mà ©fiant de leur bonne qualità ©. En plus, ma mà ¨re parlait avec les autres clients, donc on sentait une forte sensation dappartenir à   la communautà © et les petites entreprises et commerà §ants à ©taient une partie de notre culture et notre identità ©. J’ai alors pris cette tradition avec moi et aujourd’hui, je vais aussi aux petits commerà §ants pour certains ingrà ©dients, comme pain, lait, fromage ou chocolat parce que ma famille en mange beaucoup. Maintenant, les petites entreprises ont disparu et ont à ©tà © remplacà ©es par les grandes chaà ®nes de supermarchà ©s. Toutefois, je ne suis pas triste; au contraire, jaime la convenance moderne. Je crois que les communautà ©s ont besoin dun centre commercial proche pour acheter les choses nà ©cessaires sans grand effort. Aussi, nous habitons dans une socià ©tà © multiculturelle et cest important